When it comes to an ever-changing world like ours, always being dynamic is key. If you are not able to cope with change and roll with the punches, then the ability to survive in the markets we live in can be quite difficult.

One of the most important keys to being dynamic is innovation. The ability to come up with new ideas and create groundbreaking products or services is what makes the great stand out from all of the others. It’s what differentiates leaders from followers.

In this book we discuss what true innovation really looks like. We come to define the term and build the foundation upon which you can truly make a difference...and, in turn, be different! We discuss the merits of thinking outside the box, not being afraid to take risks, and to dream big when everyone around you is playing it safe.

We also take a look at just what happens when you do not take advantage of being dynamic, and introduce you to cases where companies jumped onto the innovation wagon a little too late. Stories of companies filing for bankruptcy in the face of change are here to teach us a lesson, after all.

We also take a look at how innovation can be dangerous if not treated with caution, and we tackle the problems that might arise from following in the footsteps of Icarus.
So grab your copy, sit back, and delve into the world of change and true innovation!